Know what you are building before you pay anyone to build it
You know there is value in what you are building. Explaining it clearly, choosing the right audience, or deciding what to lead with can be difficult. This working session helps you make those decisions and capture them in a brief you can use.
Is this for you
Founders who have something real but need a clearer way to explain and position it.
- You struggle to explain your business simply.
- Your offers or messaging feel scattered.
- You are launching, repositioning or preparing a website update.
- You need clearer direction before investing in design or marketing.
What you will leave with
- Audience direction: your primary customer and the need you address
- Offer clarity: what you sell, its value, and the outcome it supports
- A draft positioning statement connecting audience, offer and difference
- Core message: a short business description and three supporting points
- Three prioritised next actions
How it works
Get clear on what you offer, who it is for, and why they should choose you.
Share context through a short questionnaire and your existing materials. Meet for a working session focused on one business or brand, then receive your Brand Positioning Brief.
What is included
Includes intake review, one working session, one brief and one written clarification follow-up. Logo design, website production, full buyer research and a complete Playbook are separate projects.
What to bring
Your current offers, existing materials, and the questions you want to resolve. You do not need a polished brand to begin.
Why IEI
IEI helps translate your vision into something other people can understand, choose and act on.
Common questions
- Does this include website copy?
- It includes core message direction, not complete page copy.
- Can we cover multiple businesses?
- Each session focuses on one brand.
- Can an early-stage founder book?
- Yes, if you bring a concept or offer specific enough to work through.
Not sure if this is the one?
A free fifteen minute conversation can help you identify the right next step.