Our offerings. Pick your journey, based on your needs. Learn, clarify, launch, build, grow.

IEI Labs

Focused working sessions for founders and business owners who want to solve a specific brand or marketing challenge. Featured workshop: The 30-Day Content Lab. Build a usable calendar around your audience, offers and goals.

Build a practical skill. Leave with something you can use.

• A mapped 30-day calendar
• A clear content goal, content pillars and weekly themes
• A realistic posting rhythm
• Guided prompts for developing post ideas and captions
• Awareness, trust and conversion content across the plan

Brand Positioning Intensive

A focused strategy session for founders who have something real but need a clearer way to explain and position it. Leave with a Brand Positioning Brief capturing your audience, value, core message and next priorities.

Get clear on what you offer, who it is for, and why they should choose you.

• Audience direction: your primary customer and the need you address
• Offer clarity: what you sell, its value, and the outcome it supports
• A draft positioning statement connecting audience, offer and difference
• Core message: a short business description and three supporting points
• Three prioritised next actions

Brand Launch Kit

Establish the foundation, develop your identity, and build the core assets you need to introduce your business professionally.

Give your business a clear, credible presence.

• A brief positioning foundation
• One logo direction with primary and alternate versions
• A basic colour and typography guide
• Core website pages with copy
• One branded promotional flyer

Brand Playbook™

Connect your audience, positioning, messaging, offers, visual identity and marketing direction in one working guide.

Build the foundation that guides your brand forward.

• Brand foundation and audience direction
• Positioning and voice
• A messaging framework
• Offer architecture
• Visual identity and usage guidance
• Website strategy and core page direction
• Content pillars and a 30-day planning framework
• Go-to-market priorities and handoff guidance

Implementation and Cohorts

Support producing the materials, campaigns and digital experiences that bring your direction to life, and programmes that equip a room full of entrepreneurs. Custom scope and proposal.

Put the plan into motion.

• Completed assets or implemented work specified in your proposal
• Campaign graphics and captions, website updates and launch materials
• Agreed workshops or sessions with practical exercises and templates
• Participant working outputs and an agreed delivery summary