Help yourself.
A growing shelf of one-page tools to sharpen your skills and add to your toolbox. The series are open, read as much as you like. The downloads ask for an email so we know where to send them.
Brand Bars
Sometimes the best brand strategy isn’t hiding in a textbook. It’s in the bars. Difference, reputation, relevance, recognition, and purpose.
Do you know why you’re hot? Not your industry. You. Difference gets attention.
Your brand is what you say. Your reputation is the receipt. Reputation builds trust.
Being visible isn’t the same as being relevant. Relevance creates demand.
Stop begging to be seen. Recognition creates opportunity, and the right brand turns attention into income.
Your why is bigger than you. The strongest brands don’t just sell, they add something to the culture.
Your Brand Is A Being™
It has a mind. It has a voice. It has a personality. It has relationships. It evolves. More than a logo, a living expression.
The series takes each of those one at a time and shows what it looks like when a founder actually builds it, rather than designs around it.
Downloads
One page. One job. Free.
Short, usable worksheets you can fill in the same day. The first few are being finished now. Leave an email and we’ll send them the moment they land, nothing else.
No sequence, no spam. The worksheets, and the occasional new one.
One page to find out whether anyone can describe what you do when you are not in the room.
Lay your offers out in order and see where the gap is.
The planning sheet from the Lab, on one page.